Fred Perry Subculture Brief

Fred Perry has a unique place at the heart of British subcultures and music, this heritage still informs the brand today. Since 2005 Subculture has been the platform to both work with true icons of British music and introduce some of the very best new artists from the UK onto the global stage.

Over the Summer, we have been set a brief by Fred Perry, a very exciting opportunity. A focus on Sport - music - style as a global language. We have been asked to research into Fred Perry subculture and keep a sketchbook over the summer thinking about points like...

How has the heritage of Fred Perry informed Subculture and the Fred Perry brand today?
Who are the icons and innovators of subcultures
How has British music and style contributed to a global language?

Have a look at my Pinterest account to look into my starting collection of images of subculture and Fred Perry.