A trip into London and a very early start

Tuesday was a day for me to run around London all day to find as much research and inspiration for my current university project on perfume, and of course, find some time for a little shopping and lots of food! It was a long day, up at 6 am and returned back in Notts at 11pm...

I went to all the famous stores, Liberty's, Selfridges, Oxford Street Topshop and other niche perfume stores to find out more about my target audience, speak to industry professionals and find inspiration from everywhere. The flowers in the photo below were outside Liberty's and I couldn't resist taking a photo as the sun was shining bright and the summer feel I've been looking for was in the air.

Embroidery and embellishment trend

With the obsession of minimalism and basics in fashion reaching its peak, embroidery and embellishments have begun to appear all over the catwalk shows and really do make the artisitc looks even more attractive. 

There was and still is a huge trend on  minimalism, I'm guilty of this too but sometimes you need something extra. The embroidery took on a new meaning at Gucci and Etro. The detail of the moment when it comes to clothing and accessories is embellishment and embroidery finishes, something that was all over the spring and fall runways and certainly worth investing in. 

Here are some pieces ready to buy now so that you are on trend and ready to hit the summer months. 

1-Topshop, 2- Miss Guided, 3-Miss Guided, 4-Zara, 5- Boohoo, 6-Topshop, 7-Miss Guided, 8- Zara, 9-ASOS, 10- River Island, 11- Boohoo, 12- Nasty Gal