Wear // Life // Eats

Wear:

I have been so excited for summer, I have a lot planned and a lot to look forward to from festivals, holidays and my birthday. I do love winter for the reasons of big jumpers and fluffy socks but now the sun is making a regular appearance I have really been into wear shorts. In H&M early last week, i found a lovely frilly black pair which I thought could work with a lot of things. I paired them with a black crop top, oversized shirt and my Adidas trainers for a casual look as I headed out to hand in my first-year uni work, whoop whoop!

 Life:

I have been super busy recently with uni work, travelling home, seeing friends and family and working. I prefer to be busy than bored, so I am not complaining. I am off to Parklife this weekend so I am busy thinking what to wear to that, then it is my birthday and then I am off on holiday so I have lots of organising to do and a lot of making myself go to the gym to urgently try and get into bikini shape. 

Eats:

Well, I would love to say I have been healthy recently, but this may be a slight lie. With celebrating my deadlines I took it upon myself to get a Shakeaway milkshake...peanut and m&m's...o m g INSANE. It was also national doughnut day so of course I had to try the Nottingham Doughnut Company again INSANE. I made enchiladas the other night for dinner which was so good to have a good cooked meal!  However, I am back on track now and eating clean to be ready for my holiday.

Vogue Café // London

When I saw this news on the Business Of Fashion website I became so excited! Who wouldn't want to go and try out a Vogue Café Champagne lounge in West London!

The Vogue Café pop-up store will be opening next month in West London Westfield as the British Magazine celebrates its centenary. You can go for cocktails, champagne or on a cold day a nice hot chocolate served along with cupcakes, sandwiches or afternoon tea. 

Vogue Café, which will be open at The Village Westfield in Shepherds Bush, west London, from June 16 to Sept. 18.

my love for Urban Outfitters

Urban Outfitters is an innovative specialty retail company with an emphasis on creativity. A Focus to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy. Stocks that reflect inspiration from contemporary art, music and fashion. From men's & women's apparel and accessories to items for the apartment, they offer a lifestyle-specific shopping experience for the educated, urban-minded individual.

Urban Outfitters are one of my favourite brands to follow on Instagram, they reflect their brand, values and image so well its addictive. The inspiration from their posts are amazing! They also involve their audience by having an account just for the public who are wearing or decoration an interior with their products at 'UOEUROPE'

These are some of the reasons why i have decided to do my project for my course on this brand, based around the A/W15 trend on denim. How they adjust to their values, target audience, their marketing mix, promotional methods and communication within the store and online. I've become a little bit obsessed. Its so good to see a brand that does more than sell clothes, Urban Outfitters involves themselves within your lifestyle, through art, music, fashion and everyday inspiration...almost like they've created a distinctive, edgy and super creative world for you to absorb yourself in.