Monday, 22 February 2016

FENTY Puma X Rihanna

Rihanna recently showcased her first fashion line for Puma’s Fall 2016 collection entitled “FENTY Puma by Rihanna” at NYFW as the creative director. Rihanna made her mark with her 'genderless' designs and industrial ice jungle setting. Rihanna created an 'arctic urban forest', sending models down a chrome catwalk in a series of bold monochrome designs which looked to be influenced by the same urban street style of her own.  The catwalk was led by the Hadid sisters, Gigi and Bella and Rihanna herself. 

Hair and make-up followed the epitome of glamorous goth, wearing very little make-up and saving it for a dramatic matte black lip and slicked-back painted white roots. Hair and make-up in my opinion can make a huge impact on an outfit, something that I am hugely passionate about, and there is no doubt that this look brings out the best of this collection. 

The collection was a mix of form-fitting streetwear - skin-tight jumpsuits, crop tops and hot pants and oversized outerwear - large down coats, furry hoodies and chunky hooded scarves. 

According to a Puma press release, Rihanna aimed to do away with gender-bound designs, opting instead to create a collection of genderless clothing which would appeal to both men and women.
The release explained: 'Rihanna challenged traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes.’ 


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