Currently at university, we have been in full swing for our first module of building a scent product/brand. As a team, we have focused on 3 main macro trends that we could research and find a gap in the market for a scent product.
Personalisation-Natural ingredients-Relaxation/Escapism
We have looked into secondary research but focused mainly on primary research to get a more in-depth understanding of our target audience- The Working Women.
We are travelling to London next week to gather further primary research to support out ideas and get a better understand of what 'The Working Women' feels is missing within the scent market.
Personalisation we have discovered is needed in such a crowded industry, the customer needs to feel like the brand is catering for THEM, one does not fit all!
Natural Ingredients have become a large trend over the years with brands like LUSH focusing on this and being very successful. People are far more aware of what products they are putting on their skin and hair so is there a new and creative way to cater towards this issue?
Relaxation and escapism retreats are popular at the moment with people needing to get away from the stress of day to day life, is there a gap in the market to help with this problem?
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