Tuesday was a day for me to run around London all day to find as much research and inspiration for my current university project on perfume, and of course, find some time for a little shopping and lots of food! It was a long day, up at 6 am and returned back in Notts at 11pm...
I went to all the famous stores, Liberty's, Selfridges, Oxford Street Topshop and other niche perfume stores to find out more about my target audience, speak to industry professionals and find inspiration from everywhere. The flowers in the photo below were outside Liberty's and I couldn't resist taking a photo as the sun was shining bright and the summer feel I've been looking for was in the air.
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