Tuesday, 26 April 2016

The power of visuals and story telling...

Beyoncé has stunned the world with her new visual album 'Lemonade'. In a time where pop music doesn't tell much of a story and can also be very similar to each other, Beyoncé being Beyoncé has been sure to break free of that with an album that represents a 'conceptual project based on every women's journey of self-knowledge and healing'. After watching this visual album I decided to look into other fashion films that tell a story for promotion and came across one of Adidas originals. A short video called 'Your future is not mine'. I found it a very powerful video with it demonstrating real life situations and issues that growing up we do all face...(make sure your volume is on so you can hear the lyrics!!)

"With a clear message of individuality and empowerment, this short film by Adidas, directed by Terence Neale, follows some of today’s most influential pop culture figures, artists and content creators, including stylist-entrepreneur Luka Sabbat (named the Internet’s coolest teenager) and Cleveland Cavaliers basketball player Iman Shumpert, as they chart their own path through a haunting landscape of gang violence, social media clones and soulless nine-to-five jobs."- BOF


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